Building youth power by empowering students to reject and combat far-right extremism.

Fact: progressives are losing young people

With the exception of 2020 and the COVID-19 pandemic, we've seen a steady decrease in support for Democrats and progressives amongst voters aged 18-29.
That's no accident.
It's the result of more than a decade of far-right extremist groups actively reaching out to young people through groups like Turning Point USA and their thousands of chapters nationwide.

Only 51% of young voters voted for Kamala Harris in 2024.

How we win back young voters

It's not too late. The far-right isn't winning because their policies are inherently popular. They aren't. They're winning because they're having authentic conversations and building trust. That's where we come in.

Chapter Development

We're stealing a page directly from their playbook and developing student-led chapters. Our chapter leaders are relational organizers who are laying the foundation to communicate the progressive solution to the issues that matter to students.

Voter Registration

We're registering voters at schools through our chapters and in the community because getting young people registered to vote is the first step towards getting them engaged and activated.

Honest Messaging

We're communicating with young people by speaking their language. Our messaging isn't overly polished or focus group-tested. We're honest about our beliefs and transparent with where we stand because nothing is more important than authenticity to young people.
Democrats are measurably better on the issues that matter the most to young people, but we know that the Democratic brand doesn't work everywhere. We add value by lending our independent voice and unique perspective in favor of candidates who are committed to supporting economic prosperity for young people.

Strategic Endorsements

We're focused on providing as much support as possible to candidates running in competitive districts. We don't put our time, effort, and energy behind every candidate, and while we only endorse Democrats (in partisan elections), we don't endorse every Democrat.

When we back someone, it's intentional, targeted, and strategic.

Nationwide expansion

We've built a sustainable, scalable model of organizing that meets young voters where they are and empowers them to get involved in the political process. Now, we're committed to scaling our efforts nationally with the launch of chapters outside of Arizona to fulfill our mission of building youth power and combatting far-right extremism in schools.

Meet the team

Jacob

Founder
Jacob George is dedicated to ensuring representation for working-class people and youth. While in high school, he worked multiple jobs and spent many nights sleeping in his car. Jacob also was elected to the Balsz Elementary School District Governing Board in Phoenix, AZ as one of the top vote-getters. He became involved in politics and has gained valuable experience running numerous Democratic campaigns and working with nonprofit initiatives.
Email him

JameL

Co-founder
Jamel Jones is a born and raised Wisconsinite with a background in grassroots advocacy and government affairs. Growing up in a working class household to a single mother, he's experienced first-hand the necessity of the social safety net and understands the need to protect them. Jamel has a successful track record with organizing and activating rural and suburban voters and building intersectional coalitions for change.
Email him

Maia

Digital Communications

Sierra

Chapter Development
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Paid for by Unity Rising USA PAC with 34% from out-of-state contributors.
Not authorized by any candidate or candidate's committee.

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